The 2025 HomeLight Top Agent Insights – AI Edition survey offers a revealing snapshot of how artificial intelligence is reshaping real estate, and what it means for professionals across industries.
Key takeaways:
82% of real estate agents are using AI tools in their business, with 71% relying primarily on ChatGPT.
The top applications include writing property descriptions (80%), creating marketing materials (48%), automating communications (27%), and analyzing market data (17%).
Consumers are slower to adopt; only 14% are using AI in their buying and selling process, mostly for home values, financial advice, and staging ideas.
Concerns are real: misinformation, diminished professional value, job replacement, privacy, and over-reliance on AI remain top issues.
Opportunities are clear: automation of routine tasks, personalized client experiences, better forecasting, and enhanced productivity highlight AI’s role as a partner rather than a replacement.
🔹 For my doctoral research at Central Michigan University, I call this approach AI-Augmented Exploratory Learning (AAEL), a framework where professionals learn by doing with AI, using iteration, prompting, and refinement to build real-world skills while safeguarding trust and judgment.
The survey underscores that AI is no longer optional in real estate or in many industries. The challenge now is learning how to integrate it responsibly and effectively.
📖 Read the full report here:
https://lnkd.in/gCbpZ27Y
📧 forem1r@cmich.edu
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