Most agents think buyers are “everywhere.”
They’re not.
They’re concentrated on a handful of platforms.
Here’s the reality based on current data:
- Zillow (including Trulia) drives ~50%–60% of all U.S. real estate search traffic
- Realtor.com holds ~15%–18%
- Redfin and Homes.com are each in the mid single digits
👉 The top 4 sites alone capture ~85%–90% of all traffic
👉 The top 10 control ~90%–95%
💡 What this means for agents and lenders:
If your listings, content, and marketing strategy aren’t aligned with where buyers are actually searching…
You’re invisible.
At the same time, relying only on portals means you’re competing in the most crowded, expensive part of the market.
📈 The opportunity:
Use data to go beyond the portals.
- Identify likely sellers before they list
- Target homeowners based on equity and timing
- Build your own pipeline instead of renting it
That’s where the real edge is.
📬 Let’s connect if you want to use data to drive your real estate or lending business:
🌐 https://nhancedata.com
📧 robert@livinginphoenix.net
📞 480-415-0783